Rx to OTC Switching & the Future of Self-Care 6th April 2016, London, United Kingdom
SMi present their 2nd annual masterclass in Rx to OTC switching to help address key steps and issues, and to review growth opportunities from OTC drugs to medical devices and food supplements. This masterclass will cover the essentials skills needed to ensure a successful switch and maintain strong brand portfolio and life cycle management.
This step-wise roadmap of strategic and operational planning aims to help guide switch leaders towards the successful creation, development and establishment of innovative OTC brands in the changing consumer healthcare market environment.
