Social Media for Pharma Market Research and Business Intelligence 19th January 2016, London, UK
In the fast-moving digital age, understanding changing customer needs and perceptions is an essential skill for pharmaceutical marketers and market researchers. Social media provides an opportunity to gain real-time insights into customer and stakeholder needs; reactions to news, studies and products; and to assess the impact of changes in the competitive landscape. In this workshop, led by one of the industry’s seasoned authorities on online market research, you will discover how to:
• Define business questions you could answer through social media. • Segment customers in social media to learn about the unique needs of each customer type. • Use historic data to understand the impact of changes in the competitive environment on your customers. • Monitor customer reactions in social media.
