Why should you attend this event?
Key areas covered:
Hear about all the latest regulatory guidances and Engaging patients and doctors through effective social media channels Gaining 'buy in' from management and customers to drive social media in the workplace Improving brand and image reputation Overcoming cultural barriers and dealing with change management Establishing the return on investment for your social media activities First-response: the use of social media in responding first-hand in a crisis
How you will benefit:
Understand how to engage and educate your patietns and healthcare professionals through social media
Learn how to gain 'buy in' and deal with change management effectively
Evaluate the latest trends and developments in the industry
Discover what the future holds in this rapidly evolving market and the impact of social media
Network with all the key professionals in social media in the utilities sector
Hear keynote addresses from:
Gregory Andrew Kueterman, Vice President, Internal Communications, Eli Lilly Gillian Tachibana, Director, eMedia & Social Media, Merck Serono Craig DeLarge, Director, Healthcare Professional Relationship Marketing, Novo Nordisk Richard Bergstrom, Director General, EFPIA (European Federation of Pharmaceutical Industries and Association) Serkan Ervokan, Lead Senior IS Consultant for Digital Projects, Boehringer Ingelheim Andrew Widger, Director, Media Relations EMEA, Pfizer
Our expert speaker line-up also includes:
Doris Casares, Social Media Strategist, Spanish Generic Medicines Association Tova Turkel, Head of Social Media, British Lung Foundation Mourad Kalai, Project Manager, Roche Gary Monk, UK Managing Director, Across Group James Quekett, Director of Educational Services, Doctors.net.uk John Robinson, User Generated Contact Lead, NHS Choices John Pugh, Director of Digital and Online Communications, Boehringer Ingelheim
Who should attend?
VP, Director, Head, Manager, Team Leader of:
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