Why should you attend this event?

Key areas covered:

Hear about all the latest regulatory guidances and  
Engaging patients and doctors through effective social media channels 
Gaining 'buy in' from management and customers to drive social media in the workplace
Improving brand and image reputation
Overcoming cultural barriers and dealing with change management 
Establishing the return on investment for your social media activities  
First-response: the use of social media in responding first-hand in a crisis

How you will benefit:

Understand how to engage and educate your patietns and healthcare professionals through social media

Learn how to gain 'buy in' and deal with change management effectively

Evaluate the latest trends and developments in the industry

Discover what the future holds in this rapidly evolving market and the impact of social media

Network with all the key professionals in social media in the utilities sector

Hear keynote addresses from:

Gregory Andrew Kueterman, Vice President, Internal Communications, Eli Lilly
Gillian Tachibana, Director, eMedia & Social Media, Merck Serono
Craig DeLarge, Director, Healthcare Professional Relationship Marketing, Novo Nordisk
Richard Bergstrom, Director General, EFPIA (European Federation of Pharmaceutical Industries and Association)
Serkan Ervokan, Lead Senior IS Consultant for Digital Projects, Boehringer Ingelheim
Andrew Widger, Director, Media Relations EMEA, Pfizer

Our expert speaker line-up also includes:

Doris Casares, Social Media Strategist, Spanish Generic Medicines Association
Tova Turkel, Head of Social Media, British Lung Foundation
Mourad Kalai, Project Manager, Roche
Gary Monk, UK Managing Director, Across Group 
James Quekett, Director of Educational Services, Doctors.net.uk
John Robinson, User Generated Contact Lead, NHS Choices 
John Pugh, Director of Digital and Online Communications, Boehringer Ingelheim

Who should attend?

VP, Director, Head, Manager, Team Leader of:

• Social Media
• Digital Marketing
• Communications
• Marketing
• eMedia
• eMarketing
• Online marketing
• Online media
• Web Design
• Brand Management
• Product Marketing
• Compliance
• Business Development